A BRAND new 83 bedroom luxury hotel has been proposed in the heart of Mayfair.
Plans for the new hotel at the junction of New Bond Street, Grafton Street and Bruton Lane were submitted to Westminster Council at the end of last month by O & H Properties and French luxury brand conglomerate LVMH Moët Hennessy Louis Vuitton (LVMH)
The new “world class hotel in the heart of Mayfair” would be run under LMVH’s lavish hotel brand Cheval Blanc and include restaurants and a spa.
The Foster + Partners-designed scheme includes two separate buildings linked at ground level, rising to seven storeys in Grafton Street and eleven storeys in Bruton Lane.
All of the existing site would be demolished including the Grade II-listed shopfront for Wartski jewellers and a 70s office block designed by Seifert & Partners.
Documents submitted with the planning application say the new hotel design is a “modern response to the heritage of Mayfair.” The scheme also includes improvements to the public realm in Bruton Lane and Grafton Street.